Usage

TV

-

600,00

TV commercial | national

Fees for local use on demand

500,00

TV commercial | regional

50% of the main commercial

300,00

TV commercial reminder | national

50% of the main commercial

250,00

TV commercial reminder | regional

per programme/format, incl. before / after / during the commercial, up to four versions. More variants by agreement.

600,00

TV commercial patronage

-

250,00

TV commercial animatic

-

250,00

TV commercial narrative

-

600,00

TV commercial Austria

-

600,00

TV commercial Switzerland

Internet

 

complete incl. YouTube, Vimeo, Banner, SocialMedia, etc.

600,00

Internet commercial 1 | Germany

complete incl. YouTube, Vimeo, Banner, SocialMedia, etc.

600,00

Internet commercial 1 | Austria

complete incl. YouTube, Vimeo, Banner, SocialMedia, etc.

600,00

Internet commercial 1 | Switzerland

Usage on own website only, no link to YouTube, etc.

350,00

Internet commercial 2

Internet Spot

 

To distinguish between the two variants is basically: does the customer pay for the placement of his spot on the Internet, it is always the tariff "Internet Spot 1”.However, this also applies if e.g. a separate page for the product has been created. Example: www [main page] .de with a spot that starts directly corresponds to "Internet Spot 1". Created in a sub-page (for example, www. [Mainseite] .de / Keksriegel.html) "Internet Spot 2”.

 
YouTube or Vimeo link
 

A Pre-Roll, Mid-Roll, Post-Roll spot is always to be paid with the tariff "Internet Spot 1". In individual cases, it can be checked if a video is only hosted on YouTube / Vimeo or similar. In this case you may be able to book the rate "Internet Spot 2".

 
Individualised commercials on the Internet
 

This includes the possibility of adding a company's internal payoff line to a TV or Internet commercial (in the picture), in order to send it as a link to the customer, for example ("Your TUI office in Sample Street 1, in Sample City"), virtually as an extension but without a foreseeable number. This possibility is compensated with another 100% according to the catchment area, in addition to the Internet utilisation.TUI office in Musterstraße 1, in Musterstadt! ") Quasi like an extension, only without a foreseeable number, this possibility is compensated with another 100% according to the catchment area, in addition to the Internet utilization.

Cinema

 

600,00

Cinema national

500,00

Cinema regional

Instead of the broadcasting area, the catchment area of the cinema (s) is valid. This includes the city in which the cinema is located, plus the directly surrounding area or the surrounding countryside.

Radio

 

450,00

Radio commercial national

Includes the usage as Webstream of Live- Programs (Ad-blocks) of Radiostations. For other usages, eg as PreRoll, look at „RADIO COMMERCIAL plus“

350,00

Radio commercial regional

Fees for local use on demand

60,00

Radio commercial local

Up to an audiance of one million people. This fee is valid in combination with the vocal artist's own recording facility.

225,00

Radio commercial reminder

50% of the main commercial - in combination with the main commerical only

450,00

Radio commercial internet usage

for streaming content only, eg podcasts

450,00

Radio commercial at the POS national

-

350,00

Radio commercial at the POS regional

-

150,00

Radio commercial extensions | Usage incl. recording

1st commercial

80,00

Radio commercial extensions | Usage incl. recording

2nd to 10th commercial

50,00

Radio commercial extensions | Usage incl. recording

from the 11th commercial....

60,00

Radio commercial with extension | Usage without recording

1st commercial

40,00

Radio commercial with extension | Usage without recording

2nd to 10th commercial

30,00

Radio commercial with extension | Usage without recording

from the 11th commercial....

POS | Fair | Moodfilm

 

POS without movie look at Radio Commercial POS

600,00

POS with movie | national

POS without movie look at Radio Commercial POS

500,00

POS with movie | regional

-

500,00

Fair commercial

internal use only (no publication)

250,00

Moodfilm

Telephone announcements without advertising content see "Telephone announcements"

250,00

Telephone commercial (per year)

Further Formats

 
Webvideo / Industrialfilm (unpaid media)

usage 1 year | incl. YouTube, Vimeo, SocialMedia, exhibition video, presentations, DVD, conference intro, app, etc. NO use as upstream or embedded commercial or broadcast area! (see commercials)

350,00

Trailer

no time limit | incl. YouTube, Vimeo, SocialMedia, exhibition video, presentations, DVD, conference intro, app, etc. NO use as upstream or embedded commercial or broadcast area! (see commercials). If WEBVIDEO / INDUSTRIEFILM is to be used at trade fairs / POS or events, 100% of the original fee will be incurred as a additional usage fee. Unlike TV ads, however, these three are bundled as one item.

500,00

0 up to 5 min.

no time limit | incl. YouTube, Vimeo, SocialMedia, exhibition video, presentations, DVD, conference intro, app, etc. NO use as upstream or embedded commercial or broadcast area! (see commercials). If WEBVIDEO / INDUSTRIEFILM is to be used at trade fairs / POS or events, 100% of the original fee will be incurred as a additional usage fee. Unlike TV ads, however, these three are bundled as one item.

700,00

6 up to 15 min.

E-Learning

no time limit | Use internal / intranet (staff training, training video, after-sales texts, audio guides, tutorials, etc.) NO use for internet / broadcast!

300,00

up to 5 min. length of text (basic fee)

no time limit | Use internal / intranet (staff training, training video, after-sales texts, audio guides, tutorials, etc.) NO use for internet / broadcast!

60,00

each additional 5 min.

Audio Book

no time limit | 1 Studioday = max. 6 h

800,00

1st day (basic fee incl. preparation)

no time limit | 1 Studioday = max. 6 h

600,00

each additonal day

TEXTLENGTH for image/industrial films & e-learning

A small calculation tool to convert written text to spoken text length is the following formula: 900 characters including blanks = approx. 1 minute spoken text.

 

What is important in this respect: long numbers, e.g. 1938 (nineteen hundred and thirty-eight) should be written as digits but taken into account as a "word", and abbreviations such as "e.g." should be written out (for example)

 

 

Individualized spots on the Internet

This includes the possibility of adding a TV or Internet spot to the company's internal picture (in the picture!), In order to use it for example. To customers as a link ("Yours

TUI office in Street 1, in City 1! ") Quasi like an Allonge, only for a foreseeable number, this possibility is compensated with another 100% according to the catchment area, in addition to Internet utilization.

 
TTS - Text-To-Speech Systeme

TTS ist ein sehr komplexes Thema. Wir empfehlen dem Nutzer wie auch den Sprecherinnen und Sprechern bezüglich der Gagenverhandlungen rechtzeitig professionelle Beratung hinzuzuziehen. Eine erste Orientierungshilfe bietet der VDS - Verband deutscher Sprecher e.V. auf seiner Homepage. Sie ist auch in der GDS-Downloadversion enthalten. Erste Ansprechpartner können aber auch die Tonstudios sein.