Infos

Wording


The fee-list of German VO-artists (former Hamburg list) differs between the demo (unpublished recording, individually or as a bundle session) and the usage (individually or as a bundle, within 1 year). The demo is subtracted from the usage or usage bundle in the first year. In subsequent years, the usage is calculated with 100% (from archive). Please also note the "Definitions and Conditions" further down on this page.

  • All prices are in Euro and subject to statutory VAT.

  • All prices are free

  • Changes and errors excepted.

  • All fees are exclusive of the handling costs (HU) of the studio and the current artist social tax.

  • Concrete fees shall only be granted after the presentation of the text and indication of temporal and spatial exploitation.

  • Expenses, travel and accommodation expenses as well as expenses are charged extra.

  • The usage rights are not transferred until the payment is complete.


Layout fees

When will further layout fees be due (or usage??? for broadcasting), e.g. for alternatives? This will be the case, for example, for clear text variants. Example: "You will find everything you need to know about it in the new Men's Health." Alternative: "From now on, Men's Health will tell you everything you need to know about it. New: Men's Health." Alternative: "In the new Men's Health you will find out everything you need to know – available now." In many cases, different text manuscripts from the customer exist at the beginning of the productions. These are unquestionably variants that will be charged. It also happens that texts are changed directly during recording. It should be checked in this regard as to whether only the word order is modified or whether, for example, words are omitted or supplemented for timing reasons - these variants should definitely be included free of charge by the voice artist. For example, "You will find everything you need to know about it in the new Men's Health." Does the word "need" sound too demanding? "You will find everything you should know about it in the new Men's Health." Alternatives like "from today ..." or "tomorrow ..." are, without a doubt, also text variants but they already include that they are broadcasted on only one day, respectively (-> see time variants).

Rights of use

As a rule, the right of use applies for one (1) year from the initial broadcasting. If the date of the initial broadcasting is not mentioned, the right of use shall be valid for one (1) year from the date of recording. If a part from a commercial is used for a new motive, further usage fees will be due.

Customary rights to reuse

If a vocal track from an already broadcasted commercial (regardless of what medium) is used for a new commercial without the speaker having to go back to the studio, corresponding usage fees will be due for the voice, depending on the respective medium (radio/TV/cinema/Internet/POS, etc.). As is customary, the usage right is valid for one year from the initial broadcasting. If an existing commercial is changed, e.g. cut down, spliced, provided with other insertions, another packaging, a new off etc., it is referred to as a new commercial. Even if this change is still made within the term of the first broadcasting year, usage fees will again be due depending on the respective medium (radio/TV/cinema/Internet/POS, etc.). The right of usage also applies for 1 year from the initial broadcasting.

SESSION FEE – usage

The usage of individual commercials from a session fee is regulated as follows: For the publication of the first commercial, a classic layout (€250.00) is charged, e.g.: 1st national TV commercial (usage €600.00 minus €250.00 layout) €350.00  1st national radio commercial (usage €450.00 less €250.00 layout) €200.00 From the second published commercial, as before, the full usage (100%) per commercial/medium is due: According to the list, therefore, €600.00 (TV) or €450.00 (radio) etc. If, from a session fee, several commercials are published as BUNDLES (bundles 3.1-3.4), one classic layout (€250.00) is set off against each usage bundle (i.e. deducted). Annual fees or a new usage for new motives, other products, a new medium etc. are charged, as ever, with a usage of 100%.

Regional fees

These apply to either one federal state or for large cities, such as HH, B, F, K, S, M, D, H, L and DD. Local fees refer to the smallest genre: "The quaint pub next door" or "The slightly different petrol station: Sample Street 5 - terrific!" and in many cases they are broadcasted only on one channel at the local level.

Reminder

A reminder is a commercial that follows the advertising block and which is always at least one-half shorter than the main commercial. With its contents, it always refers directly to the main commercial. The reminder aims to anchor the information from the main commercial. Otherwise, it would be another motive. Reminder fees generally only apply in connection with the main commercial (both as regards the production and broadcasting). Reminders that are broadcasted within an advertising block without the main commercial (or that could already be broadcasted without the main commercial due to their text design) are charged as regular commercials. If a text that is intended as a reminder is approximately or exactly as long as the main commercial, it is not considered to be a reminder but rather another separate commercial. The Reminder definition also applies to so-called "preminders" (also called "tandem commercials") which are a kind of teaser related to the main commercial. Example: "Still looking for a Christmas present? The XY market has exactly what you need! Stay tuned for more information right after the next commercial!"

Extensions/tag-ons

These are dealer designations (i.e. the reference source) that are directly tagged on a finished main commercial (example: "From 1 May at your Sample Volkswagen partner dealership in Sample City", "Only this week for €6.99 at LIDL", etc.). When tagging on to several commercials, a new extension fee must be paid for each commercial. The voice artist performing the extensions receives a staggered remuneration according to the units. If the extension is not directly tagged on to the base commercial, it is called a tandem commercial or reminder (-> see reminder). Normally, the voice artist performing the extensions will not appear in the so-called "base commercial". Should this nevertheless be the case, a single extension will always be included in the price for the base commercial. Since a commercial with many extensions is regularly employed in the entire Federal Republic, or at least in more than a single federal state, the base commercial is usually covered by a national right of use.

Patronage (sponsoring)

Up to four time variants (e.g. "... is presented by ..."/"We will continue shortly with ..."/"And now we come to ..."/"... was presented by ... ") are billed as one motive. When it comes to patronage announcements, it must be distinguished by frequency and the "hassle factor". Per programme/format means: "Tatort ..." or "The feature film on TV channel 2 is presented to you by ..." or "The campers are presented to you by ...". The general release for several formats should be at a higher level and negotiated individually, since they are broadcasted in higher frequency and are much more annoying/voice-wearing usual commercials.

Cinema

Instead of the broadcasting area, the catchment area of the cinema(s) applies. This includes the city in which the cinema is located, plus the directly surrounding county or the surrounding administrative districts.

Internet commercial

Special care should be taken as to whether it is a commercial on an already existing Internet presence, or whether a separate page is created for it! Example: www.[mainpage].de with a directly starting commercial would correspond to "Internet commercial 1". When created on a subpage, however (for example www.[mainpage].de/biscuitbar.html), it would only correspond to "Internet commercial 2". As soon as the commercial appears elsewhere, regardless of who placed it there, "Internet commercial 1" will automatically be due.

A YouTube or Vimeo linking

This should be checked individually: if a video is hosted only on YouTube/Vimeo, etc. (e.g. on a separate channel for technical reasons), the Internet rate "2" can nevertheless be booked. Also in this case, studios, agencies and voice artists must calculate and negotiate individually. What is also important in this respect: Studios and customers should pay even more attention to assess whether or not these videos probably consist of newly packed publicity... This must, of course, be prevented. Here, an indication could be, whether a video needs to be searched or clicked (for example on the company's website) or whether it suggests itself without being requested and without the possibility to click it away. There is some scope of interpretation...

Individualised commercials on the Internet

This includes the possibility of adding a company's internal payoff line to a TV or Internet commercial (in the picture), in order to send it as a link to the customer, for example ("Your TUI office in Sample Street 1, in Sample City"), virtually as an extension but without a foreseeable number. This possibility is compensated with another 100% according to the catchment area, in addition to the Internet utilisation.

Streamed contents (Internet radio)

Streamed contents are not additional channels but rather only other receivers. Here, a commercial runs just at the same time as on the radio and, therefore, may reach other people but not more people. Whether you listen to the radio in the car, in the office, on the computer or on the toilet in the iPod stream, remains the same after all: the commercial runs once at 1:24 pm and not, as with Online spots on demand and over and over again. Internet rights of use regarding radio commercials, therefore, only make sense with stored and retrievable contents such as podcasts. (Please refer to "radio commercial plus").

Modifications

A change occurs when, due to a text error, the recording must be repeated. Changes can be booked up to max. 30 days after the original recording date. A commercial to be changed must not have been broadcasted yet. If an existing commercial is modified, e.g. cut down, provided with other insertions, updated with a new off, provided with new music, etc., it is considered to be a new commercial. Even if this change is still made within the term of the first broadcasting year, a buyout will again be due depending on the respective medium (see "usage" under "individual layouts and utilisation").

Image/industry film

Rights of use: This right applies over an indefinite period to the field of training videos, internal staff training (Intranet), DVDs, language courses, audio guides, editorial podcasts, after-sales texts, tutorials etc. Any other use is excluded here.

The determining factor for the billing regarding image/industry film and e-learning texts  is the number of digits including blanks. Here, the formula "1 minute = 900 digits" is applied. What is important in this respect: long numbers, e.g. 1938 (nineteen hundred and thirty-eight) should be written as digits but taken into account as a "word" and written out. The same applies to abbreviations such as "e.g." (for example). The fees for image and industry films or e-learning do not apply to lip-synch recordings.

POS

Audio only (in-store radio):
In-Store announcements at the "point-of-sale". These commercials or announcements. These commercials or announcements may only be broadcasted on site in stores, markets, etc., and only within the shop area or the premises directly for the customers. The billing is the same as for radio commercials.

Video commercials

Commercials/films for products that are displayed directly in department stores or markets via the screen. As the maximum daily production time per day, the pure production time is max. 6 hours.

Cancellation fee

A cancellation fee is payable if a firmly-booked production is cancelled during workdays (Monday to Friday) and less than 48 hours prior to the recording date.

Cost of action/social contribution for artists/social insurance

All fees are exclusive of the action cost of the studio and the current social contribution for artists. For any artistic performance, the customer must independently pay the social contribution for artists to the artists' social insurance (KSK) according to § 24 KSVG (artist social security act). Further information is available at: www.kuenstlersozialkasse.de.

Billing

The customer/contractual partner is obliged to notify of the use of the voice recording outside the covered medium or period of time. Any infringement can have legal consequences.